Articles

Sustainability as a design choice

How sustainable is your business model… really? It’s a question many organisations raise, but few feel confident answering. In our work at Optima Training, we …

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New Blocks on the BMC

You’ve probably seen the Business Model Canvas (BMC) before. It’s one of those tools that actually works well in the real world, and one that …

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Unlocking Innovation with the SCAMPER Technique

Innovation doesn’t always mean starting from scratch. Sometimes, the most powerful ideas come from rethinking what already exists. One of the most effective tools for …

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The Pain Pleasure Matrix

The Pain Pleasure Matrix is a simple four-box model used to encourage a balanced approach to change. By considering both the pros and cons of …

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Business Process Mapping – three common methods

Business Process Mapping – three common methods is the latest video to be released on our YouTube channel. If you have access to our Learning …

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The X Model of Engagement

We recently released a video on the ‘X Model of Engagement’. Introduced by BlessingWhite, the X Model can be used to describe how well the …

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