Articles

Most managers will tell you they understand SMART goals. Ask them what SMART stands for and you’ll usually get two or three confident answers… followed …

How sustainable is your business model… really? It’s a question many organisations raise, but few feel confident answering. In our work at Optima Training, we …

You’ve probably seen the Business Model Canvas (BMC) before. It’s one of those tools that actually works well in the real world, and one that …

Innovation doesn’t always mean starting from scratch. Sometimes, the most powerful ideas come from rethinking what already exists. One of the most effective tools for …

The business review is a regular thing for us, but in a first for Optima Training we decided to do it differently. Rather than write …

The Pain Pleasure Matrix is a simple four-box model used to encourage a balanced approach to change. By considering both the pros and cons of …